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What is a Barrel in the first place? To wine enthusiasts, it is the necessary element for grapes to ferment within to create great wines. To outdoorsmen, it may be what you look down when hunting big game, or a gun barrel. For surfers, the hunting and drinking are over when you finally find a barreling wave. The world stops as we know it. Every dry moment of a surfer’s life is spent searching and figuring out how to get barreled. Jobs stop, relationships end, all in the quest of the elusive barreling wave.
But really now, why have all of these major dramas in your life attached to a single act of self gratification? Just find the nearest Wave Loch FlowBarrel and eliminate that downtime between you and the intimate act of riding a barreling wave.
With the FlowBarrel Ten, Wave Loch has done it again – we have created a wave that is in the memory of our beloved Big Rock in La Jolla. Big Rock is a slab, it is mean and it is hollow. We have taken away the slab, replaced the “mean” with a padded ride surface and added 860hp of pure aquatic joy that speeds towards you like a runaway train. Only we have “trained” the flow specifically for you – the barrel hunter, or quite possibly the uninitiated looking for your first barrel.
Once you taste the joy and thrill of the FlowBarrel Ten, it will be your addiction of choice. But, instead of programming your entire life around hunting the barrel, you can know schedule it into your hectic life. What can be better than looking at your Outlook calendar and seeing “5-6PM, get barreled!” Sounds like the start of something special so get prepared for the ride of your life. But please, try to preserve your relationships!
Key Concepts
Skill Vs. Thrill – Boardsports such as surfing, snowboarding, skateboarding and flowboarding are skill-based activities that challenge riders to develop new tricks to emulate their heroes. By comparison, the typical water park or theme park rides are thrill-based rides. No skill is required and no reward or accomplishment is earned. The more you ride a thrill ride the less thrilling it becomes. This is what we call thrill fatigue. Wave Loch’s skilled-based technology is the antidote to thrill fatigue. The adrenaline rush of successful challenges met, inspires riders to achieve a never-ending cycle of skill based reward, thereby increasing rider visitations and loyalty.
The Lifestyle – Wave Loch DNA is a double helix of wave calculus and wave riding passion. We surf. We live and work at the beach. We infuse our products with our passion and stay close to our roots. Our products are icons of the California beach lifestyle. Wave Loch attractions create an emotional connection to the multibillion dollar board sports industry. Our wave technologies attract the valuable youth market, families and boardsport enthusiasts. When orchestrated correctly, the lifestyle identification inherent in Wave Loch technologies can increase venue revenues beyond those generated by the waves, including sales of food and beverage, retail products, sponsorship opportunities and corporate and competitive events.
The Sport – Flowriding is not just a ride, it is a sport… a 21st Century alchemy that has the look of surfing, the ride of snowboarding, the tricks of skateboarding, and boards derived from wakeboarding. Since the early ‘90s, the world’s best board riders have cross pollinated
into flowboarding. This new alternative board sport is taken seriously from the mountains to the sea. Flowriding will energize your facility with aspiring athletes (and ‘wannabes’) who will pay again and again to enhance their board riding skills. Not only does this repeat business enhance revenue and spread word of mouth, but the better a rider gets, the greater the show for your viewing audience.
Safety – Thrilling to do, thrilling to watch, our ride is designed to handle wipeouts. The FlowRider‘s waveform is a proprietary composite membrane ride surface that is designed to absorb the energy of impacts. Flowboarders may wipe out, but they’ll get back up again and again and again.